TVU Networks and Red Bull Media House champion cloud broadcasting for 2024 Wings for Life World Run
The world’s largest running event, broadcasted in a way never before imagined. Discover the impact of TVU Cloud's innovative solutions that made it possible.
When Red Bull Media House aimed to expand the broadcast reach of the 2024 Wings for Life World Run, they turned to TVU Networks to develop a workflow that could handle the event's scale while offering an immersive experience unmatched by traditional broadcasting.
As a result TVU Networks showcased how green production and high-performance broadcasting can perfectly coexist, delivering flawless global coverage of this major event, which featured 265,818 participants from 169 countries, representing 192 nationalities.
The technology that made it possible
The Wings for Life World Run featured three types of events: 7 flagship locations, 25 App Run Event locations, and numerous smaller App Run Events. The first two types used cameras with TVU One, a lightweight and top-performing 5G transmitter, to send live feeds from remote locations to 23 receivers in Munich.
The smaller App Run Events, which lacked cameras and production crews, relied on the TVU Anywhere broadcasting app on participants' phones to transmit reliable live feeds. Notably, the winner of the 2024 Wings for Life World Run was captured using TVU Anywhere, highlighting the technology's crucial role in delivering live coverage of key moments.
All feeds were recorded and managed through TVU Search, which used facial recognition and speech-to-text for automated highlight clipping and rapid distribution by producers. All while ensuring minimal latency for a cohesive, interactive experience.
The benefits of this hybrid workflow
Minimized emissions and costs
Elevated engagement for millons of viewers
Ultra-low latency & perfect stability around the globe
Efficient content management with AI
Want similar results? Get in touch.
The implementation of TVU’s wireless transmitters and mobile apps within a cloud based workflow, enabled unlimited media ingest, AI-driven search and real-time content clipping. This resulted in faster content creation, increased viewer engagment, and seamless delivery across both digital and on-premise. This demonstrated that TVU cloud workflows can efficiently manage large-scale productions while benefiting both the environment and millions of viewers.
Ready to experience transformative results in your productions?
Contact our team for a free consultation and together we'll revolutionize your media operations.